The Second Priority is the Key

Your second priority is the key to implementing the Double strategy.

I am always a little nervous when someone interrupts a presentation to ask a question. I am especially nervous when the question is coming from the pastor.

Joe Stewart of Littlefield Texas asked me a question recently that I think gets at the heart of implementing the Double strategy.

"We all live busy lives," Joe said, "how do we find time to 'give Friday nights to Jesus' and 'invite every member and every prospect to every fellowship every month.'?"

I was especially nervous with this question because I was not sure if he would like my answer. And, answering publicly, if he didn't like the answer, the damage would be done.

"I think giving Friday nights to Jesus needs to become your second priority, in terms of church activities. Your first priority is Sunday morning worship and Sunday School. Your second priority is Friday nights. It is more important than Sunday night or Wednesday night. Stay home if you want on Sunday night and Wednesday night in order to have time to give Friday nights to Jesus."

I wouldn't sure if Joe would like my answer, but he seemed to agree with me.

The reason for my answer has to do with a principle of time management that is not talked about too much. We are fond of saying. . .

  • We need to. . .
  • We are going to start. . .
  • What we are going to do now is. . .

What we don't say is. . .

  • We are not going to. .
  • We are going to quit. . .
  • We just don't have time anymore for. . .

There are just 168 hours in a week. Beggars and kings, young and old, male and female all get 168 hours a week. No one has ever created an extra one. When you ad something, you have to delete something else. It is the principle of replacement. When you give Friday nights to Jesus you have to not do something else.

Some churches have this priority built into the church structure. I recently talked to a veteran of the Double Strategy in Jacksonville, FL. He started a new class this summer with 4 people. Last Sunday they had 24. In his church they have built this priority into the culture of the church. They do not have Sunday night services so that people can spend time with their Sunday School class and spend time in outreach. They church has doubled in the last 3 years.

One denomination is building this into the priority structure by paying people to give Friday nights to Jesus. It is the best idea sense whiteboard, and I there are some local churches talking about it as well. We know giving Friday nights works; we have find a way to work it into the calendar. We have to decide what to say, "no" to.