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Perspective changes everything

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A man came upon a construction site where three people were working. He asked the first, "What are you doing?" and the man answered, "I am laying bricks."

He asked the second, "What are you doing?" and the man answered, "I am building a wall."

He walked up to the third man, who was
humming a tune as he worked and asked, "What are you doing?" and the man stood up and smiled and said, "I am building a cathedral."

If you want to influence others in a big way, you need to give them a vision story that will become their cathedral.

The Story Factor (2nd Revised Edition) (Annette Simmons)