Dominos became the number one seller of pizzas in America because they guaranteed they would deliver a pizza to your house in 30 minutes or less. And we loved that. The CEO of Dominos said, “We don’t sell pizzas, we sell delivery.” And if you’ve ever had a Dominos pizza…
The L.A. Times had an interview a while ago with a Dominos Pizza driver. This was a kid that drives Dominos pizzas to people’s homes. And he says when he puts the Dominos sign on his car and drives, other drivers pull over to the side of the road to let him go past, like we used to do for ambulances. We don’t do that for ambulances anymore, we do it for the Dominos guy. Why? Because he’s in a hurry.
Now, you’ll think I’m making this up, but I’m not. This is in USA Today. Taking a cue from Dominos Pizza, a Detroit hospital guarantees that emergency room patients will be seen within twenty minutes or treatment is free. So far, Doctor’s Hospital has delivered. Since the offer was first made June 24th on cable TV, business has been up 30%. The mortality rate is up 120%. People are dying, but they’re dying fast, and that’s all we’re really after.
We’ll pay for anything that we think might free up some time. We’re just surrounded by fax machines, Fed Ex’s, ATM’s, cell phones, beepers, pagers, Palm Pilots, modems, email, and we think all that stuff is going to save us, but it ends up enslaving us.
Newsweek had an article about a guy that went on vacation. He was in California on vacation for two weeks, came home to over 1,000 e- mail messages that he had to answer. We’re just enslaved by this stuff.
Richard Swenson says, “You want to give somebody a great gift this Christmas?” He says, “The gift we mostly need would be a phoneless cord.” You have to think about that one for a minute. In the late sixties–1967–expert testimony was given to the United States Senate that said because of all this labor-saving technology, people were going to have more time tha n they knew what to do with. It predicted that within 20 or 30 years, the average American would work something like only 30 hours a week, or something like only 30 weeks a year.