One of the most bizarre demonstrations of the like-o-meter in action comes from the work of Brett Pelham,11 who has discovered that one’s like-o-meter is triggered by one’s own name. Whenever you see or hear a word that resembles your name, a little flash of pleasure biases you toward thinking the thing is good. So when a man named Dennis is considering a career, he ponders the possibilities: “Lawyer, doctor, banker, dentist . . . dentist . . . something about dentist just feels right.” And, in fact, people named Dennis or Denise are slightly more likely than people with other names to become dentists. Men named Lawrence and women named Laurie are more likely to become lawyers. Louis and Louise are more likely to move to Louisiana or St. Louis, and George and Georgina are more likely to move to Georgia. The own-name preference even shows up in marriage records: People are slightly more likely to marry people whose names sound like their own, even if the similarity is just sharing a first initial. When Pelham presented his findings to my academic department, I was shocked to realize that most of the married people in the room illustrated his claim: Jerry and Judy, Brian and Bethany, and the winners were me, Jon, and my wife, Jayne.
- I’m Wondering… What if every group used Meetup?
- I am wondering if this would help to reverse the decline
- When Your Way Isn’t Working
- The practice of godliness
- Through Jesus, shadow Christians experience God’s tender love.
- Shadow Christians are valued by God.
- The Great Dechurching & reasons for hope
- Reversing the Downward Trend
- Jesus wants to know you intimately
- Shadow Christans
- Train yourself to be godly
- Let everything you say be good and helpful
- The Pursuit of Holiness
- Confessions of a people pleaser
- Fellowship and spiritual growth
- Cheap Grace
- The whole point of being a Christian isn’t to act like one. It’s to be one.
- Growing faith isn’t all easy
- Dechurching: what a difference 50 years makes
- How to get for what you ask
- THE KEY TO TRANSFORMATION
- How Do You Know If You’re Really Changing?
- Spiritual Winter
- Transformed by doing ministry
- Confessions of a control freak
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