One of the most bizarre demonstrations of the like-o-meter in action comes from the work of Brett Pelham,11 who has discovered that one’s like-o-meter is triggered by one’s own name. Whenever you see or hear a word that resembles your name, a little flash of pleasure biases you toward thinking the thing is good. So when a man named Dennis is considering a career, he ponders the possibilities: “Lawyer, doctor, banker, dentist . . . dentist . . . something about dentist just feels right.” And, in fact, people named Dennis or Denise are slightly more likely than people with other names to become dentists. Men named Lawrence and women named Laurie are more likely to become lawyers. Louis and Louise are more likely to move to Louisiana or St. Louis, and George and Georgina are more likely to move to Georgia. The own-name preference even shows up in marriage records: People are slightly more likely to marry people whose names sound like their own, even if the similarity is just sharing a first initial. When Pelham presented his findings to my academic department, I was shocked to realize that most of the married people in the room illustrated his claim: Jerry and Judy, Brian and Bethany, and the winners were me, Jon, and my wife, Jayne.
- Creative Ways to Do Hospitality
- Growing Faith
- Why you can’t grow spiritually without your pastor
- Only this can fill the deep emptiness within
- Every person will spend eternity in heaven with Christ and fellow believers or in hell separated from God forever
- The Secret Sauce of Evangelism
- Why it is impossible to grow alone
- The Lost Elder Brother
- 4 ways to deal with disappointment
- Moving the conversation deeper into evangelism
- What does the Bible teach about final judgement?
- Deeper Discipleship
- Let Your Roots Grow Deep
- Madonna’s emptiness — and ours
- THE TWO LOST SONS
- A Personal Example of Life-Change
- Why People Like Jesus but Not the Church
- Make America Dinner Again
- (no title)
- Nudging the conversation toward evangelism
- Do you feel like you are missing something?
- What does the Bible teach about life after death?
- Breaking the Non-Christian Bubble
- Grace and transformation
- Who were the Nephilim?
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