One of the most bizarre demonstrations of the like-o-meter in action comes from the work of Brett Pelham,11 who has discovered that one’s like-o-meter is triggered by one’s own name. Whenever you see or hear a word that resembles your name, a little flash of pleasure biases you toward thinking the thing is good. So when a man named Dennis is considering a career, he ponders the possibilities: “Lawyer, doctor, banker, dentist . . . dentist . . . something about dentist just feels right.” And, in fact, people named Dennis or Denise are slightly more likely than people with other names to become dentists. Men named Lawrence and women named Laurie are more likely to become lawyers. Louis and Louise are more likely to move to Louisiana or St. Louis, and George and Georgina are more likely to move to Georgia. The own-name preference even shows up in marriage records: People are slightly more likely to marry people whose names sound like their own, even if the similarity is just sharing a first initial. When Pelham presented his findings to my academic department, I was shocked to realize that most of the married people in the room illustrated his claim: Jerry and Judy, Brian and Bethany, and the winners were me, Jon, and my wife, Jayne.
- When Storms come
- Why were early believers called atheists?
- What to do when you are blue
- Condemnation has NO PLACE in Christian living
- THE #1 DESTROYER OF FAITH
- Sin is a suicidal action
- One Choice
- The Darwinian Myth
- Discipleship and Mission
- The most important decision of your life
- THE POTENTIAL TO GROW AND THE FREEDOM TO DECLINE
- Baby girls killed by the millions
- God gets us
- Costly grace
- Disobedience and consequences
- Cheap grace
- A CASE FOR CHURCHBNB
- Can I Believe in Life After Death?
- In the presence of Greatness
- Francis Chan: Go Small
- Grace for the Humble
- Francis Chan: Church Practices
- How outsiders evaluate the church
- Fulfilled prophecy
- Do you have doubts?
- Francis Chan: How to do church
- Your prayers have power
- Divergent reactions to the gospel message
- A god of his own making
- Can I trust the Bible?
- God is a promise keeper
- Did Jesus Really Die?
- A Domesticated God
- Why did God kill Uzzah?
- Everything stands or falls on this
- Rethinking the Great Commission
- As long as you are breathing, God has something for you to do
- I am rich and so are you
- Why did God kill Uzzah
- How to make a lesson unforgettable
- Deeper into Jonah
- Why I Believe
- Not God Enough
- The Devil’s Days are Numbered
- How Big Is Your God?
- The Sovereignty of God
- Good Questions 2.0
- If you’re not dead, you’re not done
- Feeling insignificant?
- The biblical view of marriage
- A hunger for God
- What do we know about the Christmas star?
- Christmas Lesson
- The Bible and Depression
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