We tend to under communicate the vision. We don’t say it often enough. We need to say it, put it on banners, put it in the bulletin, and plaster it on posters. Create a logo that communicates it. Make it short, pithy, memorable, and repeatable. Say it often; say it well. I read a book years ago—I think it was by Lyle Schaller—that spoke of the importance of a redundancy of communication. Repeat the vision often. Say it again. Have I mentioned that repetition is important?